London based designer, transforming spaces, creating experiences, shaping brand identities & solving creative riddles for 11 years.
BRAND IDENTITY | PRINT | RETAIL
APEX DIVERS, a new dive shop based in Thailand sent me a brief to create a brand identity for them. They wanted to have an impactful brand that took a different approach from the rest of the islands competitors and the name APEX to go with this mentality of being the top dive shop around.
Koh Lanta being a top tourist destination within a national park with multiple dive sites, we wanted to create a brand that exudes confidence, drawing inspiration from the electric colours of the deep to catch the eye of new customers as well as keeping it look fresh.